Again as reported by Statista, in February 2020, there are more than 3 billion smartphone users worldwide, while China, India, and the USA have the highest number of smartphone users. People all over the world are spending more and more time on their smartphones, as revealed by a survey carried on by Cybermedia Research (CMR) and smartphone brand Vivo, an average Indian spends one-third of his waking hours on a phone, which amounts to 1800 hours a year. Zhang Yiming founded the Helo App in the year 2018. My bet is Apple keeps up its successful formula for innovating around new products and categories and that is what will continue to drive Apple’s growth in the future.Helo app is a Chinese social media platform, where besides English, content is also available in 14 other Indian regional languages.
If that product does show it has commercial legs, Apple enters that market and do what they do best - create a great new device with a better UI, develop an SDK so developers can create great apps and services for it and then spend millions of dollars marketing while making it part of the broader ecosystem of products they offer their customers. But Apple has become a master of innovating around new products being introduced by others that show promise but, in their early stages, are not enough to create or drive a large market for them. This does not mean Apple will not invent something new in the future. No doubt Apple will keep this same MO as they study and work on any type of autonomous vehicle should they bring one to market. And when they do, I suspect they will create the gold standard for smartphone-based AR/VR headsets with supporting apps and services and, even if late, they could end up with the lion’s share of the market as they have done with the other products in their line. With AR Kit and AR apps on the iPhone and iPad, they have already laid a great foundation that, eventually can be used in their AR/VR glasses when they come to market. Now that AR/VR seems to be the next big thing, some Apple aficionados are asking, “Where’s Apple’s AR/VR strategy?” Some even worry Apple will be too late given all of the activity from Oculus, HTC Vive, Sony Playstation VR, Samsung, and others.īut if history is our guide, Apple will watch how this market develops and, at the right time, and when the right technology is available, bring out an AR/VR solution that will most likely be superior to anything on the market outside of what is at the ultra high end. Given that Apple likes to reinvent products and markets, what new opportunities will Apple focus on that could take advantage of this successful formula? Apple did not invent smartwatches, but here too, they have created what seems to be the best of breed and the best-selling smartwatch and a product that adds billions of dollars to their bottom line. They are the leader in enterprise-based tablets and are still a highly preferred supplier of tablets for consumers around the world.
In fact, I started testing various tablets as early as 1989 with the original GRiDPad.īut Apple did make them better and also created a billion-dollar market for tablets. Smartphones now are the number one way people gain access to the internet around the world.Īpple took the same approach with tablets with the introduction of the iPad in 2010.Īpple did not invent tablets. The radical design of the iPhone helped create a multi-billion dollar market for them and many others.
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Then he turned it on and it came to life and told me the magic was in the UI and software that made the iPhone much more than just a "piece of glass." It was not turned on and I said it was a nice piece of glass. When Phil Schiller, then VP at Apple, showed me the iPhone in a meeting when it was launched, he put the iPhone on the table and asked what I saw. While not first to market with a smartphone, Apple innovated around the concept, created the iPhone, and introduced pocket computing to the world. That same approach was also applied to the iPhone.
#APP SUCCESS STORY PORTABLE#
For example, they did not invent MP3 players but put their innovative design, easy to get music via downloads, and an ecosystem of software and services to it - Apple owned the portable music player market for over a decade. Their approach is to innovate around an existing product and make it better and tie it to a broad ecosystem of software and services.
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